Sold Out! Wait List Only.

Due to Overwhelming Response and Support this Event has Sold out Weeks before the Event Date.

Please stay tuned for our CEO Roundtable event in March.

Marketing Innovation: Back on the Offensive! What’s your Playbook?

New technologies are shaping the way we communicate. As economic green shoots come to life, the playing field for marketers has been completely repaved. New communication technologies and publishing platforms, such as smart phones and social networks have disintermediated traditional advertising models and have created huge opportunities for savvy marketers and business owners.

The recession forced advertisers to slash budgets and embrace organic communication channels, while consumers sought platforms to express themselves freely (literally, free of charge and free of censorship). The end result is a new marketing landscape powered by dialogue, word of mouth and peer reviews. As we enter a new era of increased confidence and greater prosperity, companies that will drive business growth and set a new standard for customer loyalty and acquisition through the use of new low-cost viral, organic communication tools and marketing platforms.

How will you build your business and grow your marketshare in this new paradigm?

By asking the experts. This audience-panel discussion will empower audience members to present questions to the panel of industry experts who will focus their thought-leadership and perspectives on the audience’s challenges and opportunities. The esteemed panel will feature:

- Jordan Corredera, General Manager of Carnival Cruise Lines Online
- Peter Blacker, Executive Vice President, Digital Media & Emerging Businesses, Telemundo Network Group- NBC Universal
- Jose Mallabo, Director, Corporate Marketing, GSI Commerce and former Director of International Corporate Communications for LinkedIn
- Rob Gonda: Emerging Technology Global Lead, SapientNitro

Insights will include:

Proven strategies and techniques to reach and engage the new consumer
Benefits and balance between earned, owned and paid media
New technologies and communications platforms
ROI and proof of performance in the new media world
How to embrace these new channels through culture change and Vertical/horizontal integration
How to leverage new forms of personal and corporate branding

When: Tuesday, March 22, 2011

6:00 PM Networking and Reception
7:00 PM Presentation

Where: Epic Hotel, 270 Biscayne Boulevard Way, Miami, FL 33131. Click here for directions.

Registration: $30 event registration fee. FIU alumni members and students can register for $20. Non FIU alumni members are $25. Registration is limited and available on a first come first served basis.

- Moderator: Jacques Hart, CEO, Roar Media
- Master of Ceremonies: Jose Antonio Hernandez-Solaun, President, Hernandez-Solaun Foundation

Special thanks to our valued event sponsors: