Mark Hans-Joachim Crofton is a senior director at SAP AG, focusing on new product introduction in the areas of mobility and databases. Previously, he worked on SAP’s corporate development team performing due diligence on and integrating acquisitions made by the company. He has also held business development and strategy positions at SAP.

Prior to joining SAP, Mark was a consultant with McKinsey & Company, advising clients on technology strategy. Previously, he worked at early-stage venture capital firms, focusing on sourcing investments in high tech firms. He began his career in the software division of Thomson Financial, which is now Thomson Reuters, working in client services, implementation, pre-sales consulting and sales. When he left Thomson Financial, Mark worked as an account executive in Argentina and was responsible for all of Latin America.

Mark has a bacehlor’s degree from Tufts University in Medford, Mass., and an MBA from Columbia Business School in New York. He resides in Miami.