Recommended Reading for Entrepreneurs:

STUDIES

• VentureDeal: Life Science companies secured $1.4 billion in venture capital financing during the first quarter of 2010. Florida third to last with $250,000 secured in funding. Click here for the study.

ARTICLES

• Deloitte & Touche. “Strategies for Going Public.”
• Ginsberg, Ari. “Truth, or Consequences: Academic researchers are helping policy makers and practitioners understand the problems facing the venture capital industry.”
• MacMillan. “Discovering New Points of Differentiation.”
• Morse, Kenneth P. “Angel Investing 1.0.”
• Ohmae. “Getting Back to Strategy.”
• Preston, John T. “Success Factors in Technology-Based Entrepreneurship,” Lecture Transcript: Tokyo, 2001.
• Schmidt, Peter H. Lifting Mind article: Sometimes Listening Well is All the Action Needed, 2002.

JOURNALS & PUBLICATIONS

• CMP Publications – a publisher of numerous, influential, on-line technology publications.
• Entrepreneur – a magazine for entrepreneurs of growing businesses.
• Fast Company Magazine – a magazine about work and life in the new “entrepreneurial” economy.
• Forbes ASAP Magazine- technology and entrepreneurial supplement to Forbes magazine.
• Inc. Magazine- magazine dedicated to growing companies.
• Innovation Review – newsletter publication from the Berkley Center for Entrepreneurial Studies.
• International Journal of Entrepreneurship Education
• Journal of Business Venturing
• MIT Forum Reporter – MIT Enterprise Forum’s monthly newsletter featuring information on upcoming events and practical advice about real business issues.
• Red Herring – magazine dedicated to the business of technology.
• Upside Magazine – magazine of Silicon Valley and the high-tech industry.
• Sloan Management Review
• MIT Technology Review
• The Journal of Small Business Management features articles on small business research around the world. With approximately 100 pages per issue, the quarterly JSBM covers many topics of interest to researchers and educators, as well as practitioners, in the fields of entrepreneurship and small business.
• Wall Street Journal – leading business newspaper.
• Ziff Davis – publisher of numerous, influential, on-line technology publications.

SALES & MARKETING

• Bosworth, Michael T. Solution Selling: Creating Buyers in Difficult Selling Markets. New York: McGraw-Hill, 1995.
• Carnegie, Dale. How to Win Friends & Influence People, rev. ed. New York: Simon & Schuster Inc., 1981.
• McKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. Cambridge: Perseus, 1991.
• Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. New York: HarperCollins Publishers, 1991.
• Moore, Geoffrey A. Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge. New York: HarperCollins Publishers, 1995.
• Rackham, Neil. Spin Selling. McGraw-Hill Trade, 1988.

ENTREPRENEURIAL EXPERIENCE & ADVICE

• Cullinane, John J. The Entrepreneurs Survival Guide: 101 Tips for Managing in Good Times & Bad. Illinois: Business One Irwin, 1993.
• Esser, Teresa. The Venture Caf: Secrets, Strategies, and Stories from America’s High-Tech Entrepreneurs. New York: Warner, 2002. www.theventurecafe.com
• Kaplan, Jerry. Startup: A Silicon Valley Adventure. New York: Penguin, 1996.
• Koplovitz, Kay. Bold Women, Big Ideas: Learning to Play the High-Risk Entrepreneurial Game. New York: PublicAffairs, 2002.
• Krass, Peter, ed. Book of Entrepreneurs’ Wisdom: Classic Writings by Legendary Entrepreneurs. New York: John Wiley & Sons, 1999.
• Kravitt, Gregory I. How to Raise Capital: Preparing and Presenting a Business Plan. Dow Jones-Irwin, 1984. Books HG 4026 .K7 1984
• Lang, Jack and the Cambridge Entrepreneurship Centre. The High-Tech Entrepreneur’s Handbook: How to Start and Run a High-Tech Company. London: Pearson Education Limited, 2002.
• Lusk, John and Kyle Harrison. The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs. Cambridge: Perseus, 2001.
• Merrill, Ronald E. Raising Money: Venture funding and how to get it. AMA, 1990. Reserves HG 4751 .M47 1990.
• Roberts, Edward. Entrepreneurs in High Technology: Lessons from MIT and Beyond. Oxford University Press, 1991 Books HC 108 .B65 .R62 1991.
• Timmons, Jeffrey. New Venture Creation: Entrepreneurship for the 21st Century, 4th ed. Irwin, 1994 Reserves HD 69 .N4 .T55 1994.
• Utterback, James M. Mastering the Dynamics of Innovation, 1994. Jim focuses on the creative and destructive effects of technological change on the life of a company. Utterback is chair of the MIT Management of Technology Program.
• von Pierer, Heirich and Bolko v. Oetinger, eds. A Passion for Ideas: How Innovators Create the New and Shape Our World. Indiana: Purdue University Press, 2002.

CORPORATE ENTREPRENEURSHIP & INTRAPRENEURSHIP

• Gawer, Annabelle & Michael A. Cusumano. Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation. Boston: Harvard Business School Press, 2002.
• Pinchot, Gifford and Ron Pellman. Intrapreneuring in Action: A Handbook for Business Innovation. San Francisco: Berrett-Koehler Publishers, 1999.
• Pinchot, Gifford. Intrapreneuring: Why You Don’t Have to Leave the Corporation to Become an Entrepreneur. New York: Harper & Row, 1985.
• Mason, Heidi and Tim Rohner. The Venture Imperative: A New Model for Corporate Innovation. Boston: Harvard Business School Press, 2002.
• Scott Morton, Michael S., ed. The Corporation of the 1990s: Information Technology and Organizational Transformation. In The Corporation of the 1990s, Professor Michael S. Scott Morton synthesized data gathered in the multi-corporation MIT 90s Research Program and laid the groundwork for the follow-on Inventing the Organizations of the 21st Century research initiative.

PERSONAL GROWTH

• Mercedes, O.P., Sister Mary. A Book of Courtesy: The Art of Living with Yourself and Others. San Francisco: HarperCollins, 2001. Ehrenfeld, Tom. The Startup Garden: How Growing a Business Grows You. New York: McGraw-Hill, 2002.
• Bennis, Warren and Burt Nanus. Leaders: The Strategies for Taking Charge. Warren Bennis has been a leading writer, teacher, and consultant on leaders and leadership for years. He was a member of the Sloan faculty off and on from 1953 until 1967.

GLOBAL

• Hill, Richard. EuroManagers & Martians: The Business Cultures of Europe’s Trading Nations. 3rd ed. Brussels: Europublic SA/NV, 2002.

ORGANIZATION

• Catlin, Katherine and Jana Matthews. Building the Awesome Organization: Six Essential Components that Drive Entrepreneurial Growth. New York: Hungry Minds Inc., 2002. Ancona, Kochan, Scully, Van Maanen, Westney. Managing for the Future: Organizational Behavior and Processes, 1999. The collaborative effort of five Sloan faculty, centers on the skills and processes needed in today’s diverse and changing organizations.

ACCOUNT MANAGEMENT

• Miller, Robert B., Stephen E. Heiman, and Tad Tuleja. Successful Large Account Management. New York: Miller Heiman, 1991.

ENTREPRENEURSHIP EDUCATION

• Solomon, George T., Susan Duffy, and Ayman Tarabishy. The State of Entrepreneurship Education in the United States: A Nationwide Survey and Analysis. International Journal of Entrepreneurship Education, 1(1) 2002: pp. 65-86.
• Kent, C.A. Entrepreneurship Education at the Collegiate Level: A Synopsis and Evaluation, in C.A. Kent (ed.) Entrepreneurship Education. New York: Quorum Books, 1990. pp. 111-122.
• McMullan, W.E., Long, W.A. and Wilson, A. MBA Concentration on Entrepreneurship, Journal of Small Business and Entrepreneurship, 3(1) 1985: pp.18-22.

REFERENCE BOOKS

• Christy, Ron. The Complete Information Bank for Entrepreneurs and Small Business Managers. Center for Entrepreneurship and Small Business Management, Wichita State University 1988 Books HD 2346 .U5 .C45 1988.
• Cohen, William. The Entrepreneur and Small Business Problem Solver: an Encyclopedic Reference and Guide. Wiley, 1990 Books HD 62.7 .C63 1990.
• Sahlman, William A., Howard H. Stevenson, Michael J. Roberts, and Amar Bhide, eds. The Entrepreneurial Ventures. 2nd ed. Boston: Harvard Business School Press, 1999.